Aside from being in the right niche, there are other important qualities that blogs should have before you consider them for guest posting.
It doesn’t have to be one of the top sites in the world, but you will get more from posting to a popular blog than one that hardly gets any visitors. If you aren’t sure about how much traffic a blog gets, you could install the Alexa tool bar to give you this information. Another clue is where the blog comes up in search results. You might not even want to search beyond three pages or so, as sites that are ranked lower than that are probably not getting much traffic. However, if the blog has quality posts but does not have traffic. It will be good for search engine rankings but you will not see direct traffic coming from there.
This usually goes hand-in-hand with popularity, but not always. Sometimes a blog owner will stop posting consistently to a blog for one reason or another. That’s why you should look at the dates of the most recent posts, as well as the time period between posts. You want to guest post to blogs that are currently active. However, you can still give it a try. As getting a backlink from a quality site is worth the effort.
This is another important consideration. If the content looks like it’s been spun or plagiarized from other sites, you are better off staying away from the blog. If you’re not sure, you can run one of the articles through a tool such as Copyscape to see if the content is original. Of course, if the site appears high quality, it could be the other site that is doing the plagiarizing. If the content score is low, try to avoid it. As search engines are not giving importance to guest posts from spam sites.
Guest Posting is a great way to get targeted traffic. If you choose the right blogs on which to guest post, you can get lots of well-targeted traffic this way. You may also find blogs that are willing to publish your content consistently. That way you can develop mutually beneficial relationships with other blog owners.