Guest posting is one of the best ways to promote your own blog or website. When you guest post, you have a chance to put your name in front of lots of new readers. You can also get backlinks that can help your site rank better.
In order to get the most out of guest posting, however, you must choose the right blogs. There are a few characteristics you should look for before contacting a blog owner with a request to guest blog.
You will get the most benefit out of guest blogging if you choose blogs that are in the same general niche as yours, or at least a related one. This is especially true now, as Google and other search engines are looking for quality content that is relevant to users. If your blog is about weight loss and you are posting an article on a site about classic cars, there is obviously not much relevance there, and it could actually hurt both the site owner and the guest poster in the rankings. So always avoid such type of creations.
The search engine is the most popular of getting new blogs. Searching a single keyword can produce thousand of related results, which can be filtered for most relevant results. You can search Google Blogs to find blogs on relevant topics. Think of keywords that you use to promote your own site, and use them to search for blogs. You don’t necessarily have to find blogs that are targeting precisely the same topics as you.
Most popular way is to search directly for lists. There are lists that are provided by guest bloggers. Returning to the example of weight loss, a blog about fitness or health, in general, would be suitable. You could also think of different health conditions where weight loss is important, such as diabetes or heart disease. In this case, blogs on these topics could be considered relevant. Other than you can post in forums to get new blogs.
A great way to search is to filter your results with quotation marks. By searching, “guest posting”, “contribute” or other phrases in quotes, you are specifying to Google that you would only like results with those phrases in the URL string. Use variations of the keywords, it will produce different results.
Forums also have gigantic traffic with experts people. You will definitely get a positive reply, which will help you to get new blogs.